Before production, I formed an impression of the brand, focusing on the retro visual style, especially neon signs, which inspired the sound design.

Based on the pitch and my observations, I created 3 options:

Option 1
A drum-driven sonic logo, reminiscent of a heartbeat. The goal is to create a sound that opens up and evolves over 3 seconds, using Eb minor for its versatility in electronic genres.

Option 2
A variation of Option 1 with more depth and a single chord, Db minor. This version incorporates industrial sounds to suggest forward momentum and could work as an intro or fill in an electronic pop track.

Option 3
This option transforms the retro "Neon Feeling" with vintage synthesizers into a more positive, major progression. It taps into the Synthwave genre, inspired by 80s synthesizer sounds.

Conclusion:
Option 1 is chosen as the primary sonic logo, with a transposed version of Option 2 as the outro for video content and brand music.